2025
Designed, built and launched for a certified solar panel and EV charger installation specialist.
Renewable Energy · Website Design
A credibility-first website for a certified solar and EV charger installer.
Elon Electrical — a NICEIC, MCS, TrustMark, and RECC certified installer of solar panels, EV chargers, and general electrical services based in March, Cambridgeshire — needed a website that led with their accreditations, made their service range clear, and gave homeowners and businesses across the region a straightforward route to getting in touch. We built a confident, accreditation-forward site that puts their certifications where they need to be: front and centre.
WordPress
Built on WordPress with Divi for straightforward content management and future updates.
March
Serving homeowners and businesses across Cambridgeshire and the surrounding area.
The Client
About Elon Electrical
Elon Electrical is a Cambridgeshire-based electrical contractor specialising in residential and commercial solar panel installation, EV charger fitting, and general electrical work. Holding NICEIC approval, MCS certification, TrustMark registration, and RECC membership, the business operates from March and installs nationwide.
Their solar and EV offering helps homeowners and businesses reduce energy costs and carbon footprint, with a customer-first approach demonstrated by consistently positive client reviews.
The Challenge
A certified, qualified electrical contractor needed a website that led with their accreditations and converted regional solar enquiries — particularly in the cluster of towns around March, Peterborough, Cambridge, and Ely.
Accreditations not front and centre
MCS, NICEIC, TrustMark, and RECC certification are the primary trust signals for a solar buyer. They were present but not positioned where they could do the most work.
Service range not clearly separated
Solar, EV charging, domestic electrics, commercial electrics, and general contracting are distinct services with different buyers. They needed to be presented separately, not lumped together.
Limited local SEO
The site needed location-specific content to compete for solar installer searches across the Cambridgeshire and surrounding area towns the business actually serves.
No clear residential vs commercial distinction
Residential homeowners and commercial decision-makers have different questions and different buying journeys. The site did not address both audiences clearly.
The Brief
A clear set of priorities
The new site needed to feel qualified, trustworthy, and local, while being as easy to navigate for a homeowner researching solar as for a business manager planning a commercial install.
- Lead with NICEIC, MCS, TrustMark, and RECC accreditations prominently
- Separate solar, EV, domestic, and commercial services clearly
- Build local SEO across March, Peterborough, Cambridge, Kings Lynn, Ely, and Wisbech
- Create distinct enquiry routes for residential and commercial prospects
- Integrate customer reviews at key decision points
- Make click-to-call accessible from every page on mobile
The Approach
Built around the people using it
We started with the homeowner who has already decided to go solar and is now deciding which installer to trust. Four certifications, positive reviews, and a local presence are the things that close that decision — the site needed to make all of them visible immediately.
/ Structure
Accreditations above the fold on the homepage. Separate service sections for solar, EV, domestic, and commercial, each with a relevant CTA. Location content for the six key towns built into the page structure.
/ Design
A clean, professional layout — trust-signal bar at the very top, strong hero, clear service blocks — that works as hard for a mobile homeowner as for a desktop commercial buyer.
/ Development
WordPress with Divi, with a persistent mobile header carrying click-to-call, a structured quote request form, and location content built into the service pages.
/ Search optimisation
Homepage targeting solar installers Cambridgeshire. Individual location targeting for March, Peterborough, Cambridge, Kings Lynn, Ely, and Wisbech. Service-specific pages for residential solar, commercial solar, and EV charger installation.
Key Features
What we delivered
Accreditation-first header
NICEIC, MCS, TrustMark, and RECC logos positioned at the very top of every page.
Separated service sections
Solar, EV charging, domestic, commercial, and contracting each presented distinctly.
Location SEO structure
Six key Cambridgeshire towns represented in page content and metadata.
Customer review integration
Verified testimonials positioned at the point where a visitor is deciding whether to enquire.
Click-to-call mobile header
Persistent phone CTA on every page on mobile.
Residential and commercial pathways
Distinct enquiry language and content for each audience type.
The Outcome
A website built to generate solar and EV enquiries across Cambridgeshire from a certified, trusted contractor.
The completed site gives Elon Electrical a credible, accreditation-led digital presence that reflects their certification status and gives homeowners and commercial clients across the region a clear, confident route to getting in touch.
Client Feedback
“Fantastic local company. The quote was reasonable and they were flexible with us when things changed. Brilliant service and lovely guys.”
Chrissie Jane
Customer
Designed properly. Built to work.
The Elon Electrical project combined accreditation-led positioning, clear service architecture, and location-focused SEO to give a certified Cambridgeshire installer a website that earns trust from the first visit.
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