2026
Designed, built and launched for a London construction and built-environment consultancy group.
Construction & Consultancy · Website Design & SEO
A two-division website for a London construction and consultancy group.
Integrastruct Group — a London-based construction and built-environment consultancy — needed a website that communicated the full scope of their integrated offer: construction delivery and independent professional surveying, unified under one accountable partnership. We built a structured, authoritative site that draws a clear line between their two divisions and gives commercial clients the confidence to start a conversation.
WordPress
Built on WordPress with Divi for structured service pages and straightforward content management.
London
Serving commercial clients across London with construction delivery and professional surveying services.
The Client
About Integrastruct Group
Integrastruct Group is a London-based construction and built-environment consultancy operating across two divisions: construction and building services, and surveying and professional consultancy. The business delivers commercial and domestic developments, Cat A and B fit-outs, new builds, and refurbishments alongside independent services including project management, contracts management, party wall matters, and pre-construction advice.
Their approach is defined by single-point accountability and a directly managed team from first enquiry to practical completion.
The Challenge
A business with two distinct professional divisions needed a website that communicated the integrated model without making either side feel like an afterthought.
An unclear two-division structure
The construction and surveying arms serve different client needs at different points in a project. The site needed to present both clearly without one eclipsing the other.
Missing professional authority
For commercial clients considering significant construction investment, the website needed to project the technical depth and quiet competence that defines the business.
Limited service detail
Nine distinct services across the two divisions required individual explanation. The previous presence did not give prospective clients enough information to self-qualify their enquiry.
No SEO foundation
The site was not structured to be found for the specific service terms — Cat A fit-out London, party wall surveyor London, construction project management — that potential clients search for.
The Brief
A clear set of priorities
The new site needed to feel authoritative, precise and professional, while communicating complex services clearly to commercial decision-makers.
- Separate the two divisions clearly with individual service pages
- Build professional authority through tone, design, and technical depth
- Give each of the nine services a defined page and search purpose
- Create a clear, low-friction enquiry route for commercial clients
- Implement an SEO structure targeting London construction and surveying terms
- Reflect the company’s ethics-and-integrity positioning throughout
The Approach
Built around the people using it
We started with the commercial client: a property developer, office occupier, or building owner who is evaluating whether Integrastruct has the capability and accountability to manage a significant project. The site needed to answer that question with confidence before asking them to get in touch.
/ Structure
Two clearly defined divisions with individual service pages under each. A homepage that leads with the integrated proposition and then separates the two arms cleanly. Individual service pages with enough detail to inform a serious enquiry.
/ Design
Controlled, architectural visual language — dark tones, precise typography, structured white space — that reflects the technical precision of the work. No decorative flourishes. No stock photography clichés.
/ Development
WordPress with Divi, with custom section layouts for each division, individual service page templates, and a structured contact form with project-type routing.
/ Search optimisation
Homepage targeting construction company London and fit-out company London. Individual service pages targeting Cat A fit-out London, Cat B fit-out London, party wall surveyor London, and construction project management London. Internal linking between related services to support the site architecture.
Key Features
What we delivered
Two-division architecture
Construction and surveying presented as equal, distinct divisions with their own service sections and pages.
Nine individual service pages
Each service given its own page with a defined search purpose and enough detail to qualify an enquiry.
Authority-first design
A precise, professional visual system that reflects the standard of the work the business delivers.
SEO service structure
Page hierarchy and metadata built around the commercial search terms clients use.
Single-point accountability messaging
The integrated model and direct working relationship communicated clearly throughout.
Project enquiry form
A structured contact route that helps prospective clients describe their project before the first call.
The Outcome
A website built to earn the confidence of commercial clients before the first conversation.
The completed site gives Integrastruct Group a professional digital presence that reflects the quality and breadth of their offer, separates their divisions clearly, and gives commercial clients enough information to make an informed first contact. The SEO structure supports discovery across London construction and surveying search terms.
Designed properly. Built to work.
The Integrastruct project combined strategic service architecture, authoritative design, and SEO-focused development to create a website that positions the business as the precise, accountable partner commercial clients are looking for.
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