2025
Designed, built and launched for an award-winning independent tax advisory practice.
Finance & Accountancy · Website Design
A personal, trust-first website for an award-winning independent tax adviser.
Lewis Sindle — an independent tax adviser HMRC-regulated, award-winning as Cambridgeshire’s Best Accountant at England’s Business Awards, and carrying on a family tradition started by his grandfather — needed a website that felt as approachable and trustworthy as his service. We built a personal, clearly structured site that leads with his award credentials, explains his services with plain language, and makes getting in touch straightforward.
WordPress
Built on WordPress with Divi for straightforward content management and service updates.
Cambridgeshire
Serving personal and business tax clients across Cambridgeshire and the surrounding area.
The Client
About L Sindle Tax Advice
L Sindle Tax Advice is an independent tax advisory practice operated by Lewis Sindle, an HMRC-regulated and supervised tax adviser with over ten years of experience. The business was founded in a family tradition — Lewis’s grandfather started the practice decades ago with a mission to make tax advice clear, honest, and accessible. Winner of Cambridgeshire’s Best Accountant at England’s Business Awards, Lewis provides self-assessment tax returns, CIS subcontractor rebates, business accounts, payroll, VAT, HMRC correspondence management, and Companies House ID verification — with home visits available at no extra cost during evenings and weekends.
The Challenge
An award-winning, HMRC-regulated adviser with a genuine personal story needed a website that communicated trust and approachability as strongly as his credentials.
The award wasn’t being used
Winning Cambridgeshire’s Best Accountant is a significant, independently verified trust signal. It was on the site but not positioned where it could do the conversion work it deserved.
The family legacy not communicated
A grandfather-founded practice continued across generations is a remarkable differentiator in an industry dominated by corporate firms. The story was there but not being told properly.
A complex service range in plain language
Self-assessment, CIS rebates, end-of-year accounts, payroll, VAT, HMRC correspondence, and Companies House verification needed to be explained clearly to clients who are not accountants themselves.
Home visit offering underused
Evening and weekend home visits at no extra cost is a genuinely unusual and valuable differentiator. It needed prominent positioning.
The Brief
A clear set of priorities
The new site needed to feel honest, personal and credible — warm enough to feel approachable, professional enough to earn confidence for financial matters.
- Lead with the England’s Business Awards win prominently
- Tell the family origin story as part of the brand
- Explain all services clearly in plain language with individual pages
- Position the home visit offering as a key differentiator
- Create clear contact routes for personal tax and business clients separately
- Build Cambridgeshire-focused local SEO
The Approach
Built around the people using it
We started with the self-employed person or small business owner who finds tax stressful and is looking for someone they can trust to handle it properly. The site needed to say “this person understands your situation and will sort it out” from the very first scroll.
/ Structure
Award win and personal introduction above the fold. Individual service pages for individuals (self-assessment, CIS, capital gains) and businesses (accounts, payroll, VAT). HMRC correspondence and Companies House pages for more specialist needs.
/ Design
Warm but professional visual system — personal photography of Lewis, clean typography, approachable colour palette — that positions a solo adviser as credibly as any larger firm.
/ Development
WordPress with Divi, with individual service page templates, an award display section, a home visit availability callout, and straightforward click-to-call and email CTAs throughout.
/ Search optimisation
Homepage targeting independent tax adviser Cambridgeshire and self-assessment tax return Cambridgeshire. CIS subcontractor page targeting CIS rebate Cambridgeshire. Business services page targeting small business accountant Cambridgeshire.
Key Features
What we delivered
Award-first positioning
England’s Business Awards win and Cambridgeshire’s Best Accountant title positioned prominently as the primary trust signal.
Family legacy section
The grandfather-founded, decade-spanning origin story told as a core part of the brand identity.
Individual service pages
Self-assessment, CIS, capital gains, business accounts, payroll, VAT, HMRC correspondence, and Companies House each with their own page.
Home visit callout
Evening and weekend home visits at no extra cost positioned as a headline differentiator.
Plain language throughout
All service descriptions written for clients, not accountants.
Personal photography
Lewis featured personally on the site, reinforcing the direct, one-to-one nature of the service.
The Outcome
A website built to turn a stressed self-employed person or small business owner into a client who trusts Lewis to handle their tax.
The completed site gives L Sindle Tax Advice an award-led, warmly personal digital presence that makes the service feel accessible, the credentials feel genuine, and getting in touch feel easy — for any personal or business tax need.
Designed properly. Built to work.
The L Sindle Tax Advice project combined award-led positioning, personal brand storytelling, and plain-language service architecture to give an independent tax adviser a website that earns trust from the first visit.
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