2025
Designed, built and launched for a professional domestic and commercial cleaning company.
Cleaning & Facilities · Website Design
A simple, enquiry-first website for an East Anglian cleaning company.
Optimum Clean — a professional cleaning company delivering domestic and commercial services across East Anglia — needed a website that was clear, trustworthy, and made it as easy as possible for a new visitor to request a quote. We built a clean, no-fuss site that explains the services, builds confidence through customer reviews, and delivers a fast path to contact from every section.
WordPress
Built on WordPress with Divi for straightforward content management and service updates.
East Anglia
Serving domestic and commercial cleaning clients across the East Anglia region.
The Client
About Optimum Clean
Optimum Clean is a professional cleaning company offering domestic and commercial services across East Anglia. Their domestic offer covers regular housekeeping, deep cleaning, kitchen and bathroom sanitising, carpet and upholstery care, and end-of-tenancy cleaning. Their commercial service covers office cleaning, communal area maintenance, washroom and hygiene services, floor and carpet cleaning, and bespoke schedules for businesses of all sizes. The business operates on a simple, transparent model: get in touch, receive a clear quote, book a clean.
The Challenge
A reliable local cleaning business needed a website that matched the straightforwardness of their service and made getting a quote as easy as possible.
No clear service separation
Domestic and commercial cleaning clients have different needs, different questions, and different decision-making processes. The site needed to address both without making either feel secondary.
The quote process wasn’t clear
A cleaning business lives and dies on the initial enquiry. The path from “I need a cleaner” to “I have a quote” needed to be obvious and immediate.
Limited trust signals for a service business
Cleaning is a trust-dependent service — someone is coming into your home or workplace. Customer reviews and a sense of the team needed to be part of the conversion journey.
Limited local SEO structure
Operating across East Anglia meant the site needed a structure that could capture domestic and commercial cleaning searches across a geographic spread.
The Brief
A clear set of priorities
The new site needed to feel trustworthy, friendly and efficient — like the service itself.
- Separate domestic and commercial services with individual sections
- Make the three-step quote process clear from the homepage
- Position customer reviews prominently in the enquiry journey
- Create an immediate contact form with the lowest possible friction
- Build East Anglia-wide local SEO for both domestic and commercial searches
The Approach
Built around the people using it
We started with the East Anglian homeowner who needs a regular cleaner and the office manager who needs a reliable commercial contract. Both needed to land on a site that answered “can I trust these people and how do I get a quote?” in the shortest possible path.
/ Structure
Homepage leading with the service overview and three-step process. Domestic and commercial sections clearly separated. Customer reviews positioned before the contact form. The contact form itself kept short and easy.
/ Design
Clean, professional, reassuring visual system — bright imagery, confident typography, trustworthy colour palette — that communicates the standard of the service without overselling it.
/ Development
WordPress with Divi, with separated domestic and commercial service sections, a review display, a three-step process section, and a structured contact form.
/ Search optimisation
Homepage targeting cleaning company East Anglia and domestic cleaning services East Anglia. Service-specific targeting for end-of-tenancy cleaning, commercial office cleaning, and carpet cleaning across the operating area.
Key Features
What we delivered
Domestic and commercial separation
Two distinct service sections with individual lists, context, and language for each audience.
Three-step process section
Get in touch, free quote, book your clean — communicated clearly before the contact form.
Customer review display
Verified testimonials from named clients positioned before the enquiry CTA.
Simple contact form
A minimal, fast form that asks only what’s needed to generate a quote.
East Anglia SEO structure
Page content and metadata targeting the geographic spread of the business’s operating area.
Service depth
Both domestic and commercial lists comprehensive enough to answer common questions before the customer has to ask.
The Outcome
A website built to turn a first-time East Anglian visitor into a booked clean as quickly and simply as possible.
The completed site gives Optimum Clean a clear, trustworthy digital presence that makes the service easy to understand, builds confidence through reviews, and delivers a fast enquiry path for both domestic and commercial clients.
Client Feedback
“Fantastic service, really reliable and very efficient. Highly recommend!”
Donna Wright
Customer
Designed properly. Built to work.
The Optimum Clean project combined clear service architecture, trust-signal positioning, and an enquiry-first design to give a professional cleaning business a website as efficient and reliable as the service they provide.
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