2025
Designed, built and launched for a group of four specialist property and trades companies.
Construction & Trades · Website Design
A unified group website for four specialist home improvement companies.
The Elsey Group — a Norfolk-based group of four specialist companies spanning contracting, electrical services, property renovations, and windows and doors — needed a website that presented their collective offer coherently without losing each company’s individual identity. We built a structured group site that gives clients a single, confident point of entry, clear routes to each specialist, and one number to call.
WordPress
Built on WordPress with Divi for straightforward content management across all four companies.
Norfolk
Serving residential and commercial property clients across Norfolk and the surrounding area.
The Client
About The Elsey Group
The Elsey Group is a Norfolk-based group of four specialist companies with over 15 years of combined experience and 500+ projects completed. Elsey Contracting delivers full-service residential and commercial contracting including renovations, new builds, extensions, and maintenance. Elsey Electrical provides certified electrical services from rewiring and fuse boards to lighting and testing. Elsey Properties & Renovations handles refurbishments, property management, and conversions. First Choice Windows & Doors installs energy-efficient uPVC windows, composite doors, bi-folds, and conservatories. Together they offer comprehensive property improvement from a single, trusted group.
The Challenge
Four specialist companies under one ownership needed a website that presented them as a coherent, capable group without making the individual companies invisible.
Four brands with no group home
Each company had its own identity, but there was no single destination for a client who wanted to understand the full scope of what the group could offer or who needed help across more than one service area.
Individual companies hard to differentiate
Four related businesses in the property and construction space could easily blur together without a clear structure that separated their individual offers.
No group-level credibility signals
500+ projects, 15+ years of experience, and four certified specialists working under one roof are significant credentials — but they needed a group-level home to live in.
Enquiry routing unclear
A client calling about a window and a rewire needed a site that could handle both without confusion about who to call or what form to fill in.
The Brief
A clear set of priorities
The new site needed to feel comprehensive, trusted and professionally organised, giving clients confidence in the group and clarity about each company.
- Build a group homepage that introduces all four companies coherently
- Give each company its own page with individual services, credentials, and imagery
- Communicate the group’s combined experience and project volume clearly
- Create a single enquiry route that can route to the right company
- Build SEO at both group and individual company level
- Reflect the certifications and accreditations of each specialist
The Approach
Built around the people using it
We started with the Norfolk homeowner who needs an extension and new windows and wants one trusted company to handle both. The site needed to make the group model feel like an advantage — one point of contact, four areas of expertise — rather than a complexity.
/ Structure
A group homepage leading with the four-company model and combined credentials. Individual company pages for Elsey Contracting, Elsey Electrical, Elsey Properties, and First Choice, each with their own services, credentials, and gallery. A single get-a-quote CTA routing to a shared contact form.
/ Design
Professional, structured visual system — group branding that unifies the four companies visually while each retains its individual logo. Clean layout, property photography, credentials display.
/ Development
WordPress with Divi, with a group homepage, four individual company sub-pages, a shared contact and quote form, and a certifications and credentials section for each company.
/ Search optimisation
Group homepage targeting Elsey Group Norfolk and construction company Norfolk. Individual company pages targeting electrical services Norfolk, windows and doors Norfolk, property renovations Norfolk, and contracting company Norfolk.
Key Features
What we delivered
Group homepage
A single, confident entry point that introduces all four companies and the combined credentials of the group.
Four individual company pages
Elsey Contracting, Elsey Electrical, Elsey Properties, and First Choice each with their own services, scope, and imagery.
Group credentials
500+ projects, 15+ years of experience, and full certification displayed at group level.
Single enquiry route
One get-a-quote form that serves all four companies and routes enquiries appropriately.
Certifications display
Individual accreditations (electrical certification, FENSA compliance etc.) shown at the relevant company level.
Norfolk SEO
Group and individual company pages structured to support searches across the Norfolk property and trades market.
The Outcome
A website built to give four Norfolk specialists one coherent, professional group presence that makes the combined offer greater than the sum of its parts.
The completed site gives The Elsey Group a confident, structured digital home that makes the four-company model easy to understand, gives each specialist the space to be found, and gives Norfolk clients one trusted destination for any property improvement need.
Designed properly. Built to work.
The Elsey Group project combined group brand architecture, individual company depth, and Norfolk-focused SEO to give four specialist trades businesses a unified website that earns trust and generates enquiries at every level.
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