2026
Designed, built and launched for a Cambridgeshire craft distillery selling direct to consumers across the UK.
Food & Drink · E-Commerce Website Design
An e-commerce website for a handcrafted Fenland spirit.
Fenspirits — a small-batch distillery producing award-winning toffee vodka liqueur in the heart of the Fens — needed an online home that matched the quality of what’s in the bottle and made it easy for customers to buy. We created a product-first e-commerce site that tells the story of the spirit, puts the product range front and centre, and delivers a clean checkout from every page.
WooCommerce
Built on WordPress with WooCommerce for reliable e-commerce, product management and order fulfilment.
Cambridgeshire
A Fenland-based distillery delivering award-winning small-batch toffee vodka liqueur nationwide.
The Client
About Fenspirits
Fenspirits is a Cambridgeshire craft distillery producing small-batch toffee vodka liqueur from locally sourced sugar beet, fermented and distilled in 200-litre copper stills by master distiller Ant Winterbourne. The result is an award-winning liqueur available in a 50cl bottle, a refillable pouch, and a bundle — rated five stars across verified customer reviews and sold direct to consumers across the UK.
The Challenge
Fenspirits had a distinctive product and a compelling origin story but needed a digital presence that could do both justice and convert browsers into buyers.
No credible online shop
Without a properly structured e-commerce site, the product had no reliable direct-to-consumer sales channel. Customers had nowhere clear to buy.
The story wasn’t being told
The craft, the provenance, the distillery, and the process are genuine differentiators for a small-batch spirit. The previous presence did not communicate any of them effectively.
Limited social proof visibility
Strong five-star Google reviews existed but weren’t integrated into the purchase journey where they could do the most work.
No eco narrative
The refillable pouch is an important part of the sustainability story and wasn’t being presented as a feature in its own right.
The Brief
A clear set of priorities
The new site needed to feel premium, warm and local, while remaining easy to navigate and quick to check out on mobile.
- Build a clean, reliable WooCommerce shop for all three product formats
- Tell the origin and craft story clearly, alongside the products
- Integrate customer reviews at the point of purchase decision
- Present the eco-friendly refill pouch as a feature, not an afterthought
- Pass the age verification requirement cleanly without losing momentum
- Perform well on mobile, where most social-referral traffic arrives
The Approach
Built around the people using it
We started by establishing the right balance between brand storytelling and commerce — the site needed to be a shop first, but one with enough warmth and authenticity to make a first-time buyer feel confident about a £20–£42 purchase from a brand they’ve just discovered.
/ Structure
Homepage leads with product and purchase, supported by the craft story and reviews. Product pages carry the key detail — ABV, format, price, sustainability angle — without friction to checkout.
/ Design
Rich, warm tones that reference the toffee product and the Fen landscape. Clear product photography, restrained typography, and a layout that keeps the bottle at the centre of every section.
/ Development
WooCommerce integration with three product variants (bottle, pouch, bundle), age-gate on entry, UK delivery calculation, and a secure checkout flow that works cleanly on all device sizes.
/ Search optimisation
Page structure and metadata targeting craft toffee vodka UK, small batch toffee vodka liqueur, and locally made spirits Cambridgeshire — supporting both direct and discovery search intent.
Key Features
What we delivered
WooCommerce product shop
Three product formats (bottle, pouch, bundle) with clear pricing, saving callouts, and a single checkout flow.
Age verification gate
Compliant entry gate that clears quickly on return visits without disrupting the purchase journey.
Craft story integration
Origin, distillery, and process content woven into the homepage to build purchase confidence.
Customer review integration
Five-star verified reviews placed at the product decision point.
Eco-refill positioning
The refillable pouch presented as a sustainability feature with its own callout.
Mobile-optimised checkout
A responsive layout built for social-referred mobile visitors who arrive ready to buy.
The Outcome
A website built to sell an award-winning spirit directly to customers across the UK.
The completed site gives Fenspirits a credible, attractive direct sales channel that reflects the quality of the product and makes it easy to buy in whatever format suits the customer. The craft story and five-star reviews work together to convert first-time visitors into buyers.
Designed properly. Built to work.
The Fenspirits project combined product-focused e-commerce design, craft brand storytelling, and practical WooCommerce development to create a shop that sells — and a site the product deserves.
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